While a yard sign is the most recognizable marketing tool for selling a home, it is barely the tip of the iceberg for tools available to ARC agents. With access to the newest technologies, used alongside tried and true best practices, in 2019 ARC agents sold homes $40,000 more, 8 days faster than the market average.
1Price Setting
The right price is the most important marketing tool for any listing. Homes that are priced too high will spend significantly longer on the market, which can force your price down as well. Market price is determined by far more than your original buying price, square footage, updates, or location. ARC's agents are trained to study the market and help you find a price based on all factors, that will hopefully bring in multiple offers, so your home is sold quickly at a competitive price.
2Prepping for Sale
You only get one chance to make a first impression and ARC agents are prepared to help you put your best foot forward. From general curb appeal to decluttering, painting, and staging, let us guide you to develop a cost-effective strategy that will bring the best return on your efforts and investment.
3Professional Photography
Before a potential buyer sets foot in your house, they have already viewed it online and made a handful of judgments. Strong photography goes a long way in establishing good emotions, getting showings, and getting out people excited. Your ARC agent will help get photographs taken to show your house in the best light. These images will be used across all physical and digital marketing pieces.
4Marketing Collateral
As soon as your listing goes live, your agent will provide a professional series of marketing collateral that includes flyers, postcards, and social media posts. Listing collateral provides the home with a clean, consistent, and professional presence as information is distributed to consumers and agents to start bringing attention for showings.
5Digital Distribution
ARC's website syndication is unrivaled in the market and is built to give your listing maximum exposure. Not only will your listing have a dedicated website on the ARC site, it will be distributed through more than 750 websites including Zillow, Realtor.com, and Trulia. The images, detail information, description, and updates will be shared across the internet to make it readily available and easily discovered by agents and potential buyers.
6Agent Outreach
As one of the largest real estate brokerages in the state, with strong relationships and networks in our community, ARC agents have the ability to quickly put your listing in front of thousands of representatives for potential buyers. Through eblast to Realtors, sales and market meetings, caravans, and agent open houses, your agent will significantly expand the outreach of your information with a strong and consistent message.
7We’re Local, We’re Global
ARC is a proud member of “Leading Real Estate Companies of the World, made up of the top 5% of independently owned real estate brokerages. Supported by an internal team of relocation specialists, this affiliation provides us with an immediate network of incoming relocation referrals, significantly expanding our buyer pool. With the strong economic development Alabama has seen over the past decade, this in-flow of qualified buyers is continuing to expand year over year.